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Eveline van Acquoij
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Blog

100 learnings based on 250 category vision projects (in random order)
Do you really need a category vision? (and what you dó need instead)
Eight ways to start off your annual plan with a sharp trend analysis
Three ways to improve your efficiency as a trade marketeer or category manager
Eight common mistakes when developing a category vision or plan
Seven reasons to ask only five questions in a research survey
Six tips for an effective category plan

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Zonder categorie (5)

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