How do you develop a strong category vision? The following plan can help you with that. But maybe you need to ask yourself first whether a category vision is really what you need.
- Category vision
A category vision tells you where the category can be in a couple of years, and how retailers and manufacturers can achieve this together
- Strategy/Strategic growth drivers
Strategic growth drivers are the strategy to follow as a manufacturer to achieve category growth with a retailer
Of course it is important to evaluate the results of the tactics and their contribution to the strategic growth drivers and adapt the plan accordingly.